Messaging
Advocates of a position, policy or product always want to make certain that their “messaging” is on target. A successful message resonates with a majority. That’s what the creators and purveyors want. Everyone knows one that has failed miserably. The Bud Light Beer campaign that featured a trans gender spokesperson, Dylan Mulvaney, comes to mind. The beer still hasn’t made a full recovery.
In the world of politics, it is imperative that your party followers understand exactly what your message is and more importantly what it means, especially for the Democrats. A prime example of this is the “Fighting Oligarchy” tour conducted by Senator Bernie Sanders and Congresswoman Sandy Cortez (AOC).
No offense meant, but it would be fair to say that a majority of this Nation’s citizens don’t have a clue what Oligarchy is or who is an Oligarch. Bernie and Sandy would be better off with a “Fighting the Fat Cats” tour. Everyone know what a fat cat is.
A confusing ethnic term in use by the Democrats is “Latinx”. Does anyone in the country know any Hispanics who use this word to describe themselves? No wonder they voted in record numbers for Republicans. No one likes to be mislabeled.
Another dopey term the Democrats use is “existential”. How many times have the legacy media pundits said that “Trump is an existential threat to democracy”? Or, fossil fuels are an existential threat to the climate and the polar ice cap? In political jargon this adjective is endlessly overused. It belongs in a conversation in the faculty lounge of an elite, progressive university and nowhere else.
How about “equity”? Just what exactly does that buzzword, made popular by the Biden Regime, mean to the average American? Especially when bookended by diversity and inclusion (DEI). This term actually implies a lack of equality which leads to discrimination of one group over another.
“Intersectionality”, another word concocted in the rarified air of academia. Only some bushy eyebrowed professor or a pompous progressive would use this term. Intersectionality refers to people who hold multiple social identities (e.g., white, male, working-class, union member). How many times does any average citizen reference their “intersectionality”?
Now anyone with an IQ higher than a boxcar knows the basic biological fact that there are two genders in 99.9% of the species on the planet. “Gender-fluid” is another baloney term that has found its way into the political speech of the Democrat party. This means that a human being can freely and knowingly become one or many of a limitless number of genders, for any length of time, and at any rate of change. What a bunch of malarkey, as Joe Biden was fond of saying.
Some genius in the United States Department of Agriculture (USDA) apparently coined the term “food insecurity”. Liberals use this moronic phrase to define the condition of not having access to sufficient food, or food of an adequate quality, to meet one's basic needs. How about something simple like…hunger or starvation?
The use of these words is one of reasons the Democrat progressives are having difficulty connecting with voters, particularly working-class men and women. To solve the problem, they have commissioned a 20-million-dollar study designed to guide them to the promised land of effective messaging. Maybe if they would speak plainly instead of sounding like a word salad academician, folks would pay attention.
Chances are they will not and as George Orwell put it, “Political jargon is designed to make lies sound truthful.” You can bet the farm that the current crop of Progressives Democrats will continue to obfuscate their message and alienate the folks.
Mark Twain famously said, “The difference between the right word and a nearly right word is the difference between lightning and a lightning bug”.